I just watched this advert, and it caused my glasses to mist a little…
I know- it is carefully calculated clever manipulation to make me buy insurance. The ‘Hiscox values’ made clear to build a ‘customer base’.
But I misted because of the glimpses of humanity, or the glimpses of grace. The possibility that we were indeed made in his image.
So even if I am being sold a carefully researched and focus grouped ideal, good for you Hiscox.
Although to be honest, I am not about to buy any insurance. Michaela told me that we tried to insure our annex with Hiscox, and they would only do so if we took in no one on benefits.
Goodness is not without economic compromise in the world of risk and loss and big business it seems.